Promotional air fresheners for cars offer a great way of grabbing the eyes — and noses — of prospects and customers. Not only will your prospective and long-term customers be reminded of your name with every glance at the rear view mirror, but they'll also remember the pleasant scents created by your fragrant promotional product.
Choosing the right aromas is just as important as choosing the right graphics and text for your promotional air fresheners. If you want your promotional campaign to reek of success, then it's crucial to consider the best scents for your target audience. The following offers a few pointers that can help point your nose in the right direction.
Consider Masculine vs. Feminine Scents
One important factor to consider when choosing the right scent for your promotional car air fresheners is how it will appeal to male and female audiences. Although there are plenty of scents that enjoy wide appeal across all audiences, men and women tend to have their own preferences when it comes to the fragrances they enjoy.
For instance, men are typically drawn towards heavy, powerful scents that offer masculine base notes. "Black Ice" is a common masculine scent that's reminiscent of many popular men's colognes. Many men also prefer outdoorsy scents, especially those designed to simulate woodland environments.
In contrast, most women tend to gravitate towards a wide variety of sweet, fruity, and floral aromas. These include fruity tropical fragrances like "pina colada" and spice-based air freshener aromas like "cinnamon apple." Light and airy scents mimicking fresh linen are also popular among female audiences.
Choose a pleasant, but neutral scent if you plan on appealing to the broadest audiences possible. An inoffensive "new car" or "fresh car" scent can help extend audience appeal and, in turn, extend your brand's reach.
Don't Forget About Scent Longevity
If you want to make a great first impression with your promotional car air fresheners, make sure they're able to hold up over the long run. The last thing you want is for your promotional air freshener's scent to fade in a matter of days.
How long your promotional air fresheners last will depend largely on your supplier's production techniques and capabilities. Some air fresheners are capable of lasting for several weeks when used properly. Overall longevity can also vary depending on the scents you use. Certain strong, heavy scents may last significantly longer than lighter, weaker scents.
Having a long-lasting scent can help extend the usefulness of your promotional car air fresheners. However, you shouldn't worry too much about someone throwing away your air freshener the moment its scent fades. Some people may just like the looks of your promotional air freshener well enough to keep them around, making the issue of longevity a moot point.
Be Considerate of Sensitive Noses
Remember that some scents can be overpowering to those with sensitive noses. If your target audience includes a significant number of people who find strong scents like "black ice" too strong to tolerate, you may want to stick with lighter fragrances for your promotional air fresheners.
Allergy and asthma sufferers may also have their symptoms triggered by chemicals found in certain air freshener scents. An exceptionally light aroma may be ideal for those with minor to moderate allergies. You should also consider alternative scent-free promotional materials for those who are completely allergic to air fresheners.
Overall, you should look for suppliers who use non-toxic and environmentally friendly fragrances for their air fresheners. This ensures that your promotional car air fresheners will be safe for all audiences to use and pose the least amount of harm to nature.